How Did A Fashion Collection From the 1940s Inspire Our Furniture Collection?
"I've SUFFERED through the minimalist gray fad of the last few years. Thank you, Jesus, for Society Social! You are bringing back color and florals and all the things that make me happy!!" - xoxo Vickie, Society Social customer
While designing this new collection, I was so inspired by the parallel between Dior’s New Look and the current resurgence of traditional design. Goodbye monochromatic neutrals. Now more than ever we are seeing gorgeous layered spaces, a mix of prints, patterns, colors, as well as bespoke textiles and passementerie galore. What a beautiful and welcome response to years of basic catalog looks void of the aforementioned. With our 7 new designs and 1 fabulous fabric introduction, we are here to make an unapologetic stand for all things pretty, for pattern and color, for the timeless not trendy, for the feminine and floral, for tassels and tapes and scallops…. our New Look is here, Modern Feminine. Shop the collection below!
A Note From Roxy
The year was 2006. I had just moved to New York City believing every single word of Jay-Z’s and Alicia Keys’“Empire State of Mind.” Attending Parsons The New School for Design, I immersed myself in the world of fashion, interning for an iconic designer, working the tents at Bryant Park, learning everything I could to prepare for my spectacular career in fashion. (Joke’s on me…) One particular class introduced me to the fascinating history behind one of the most important designers of the 20th century, Christian Dior. His first collection “The New Look” debuted in 1947, not long after World War II had ended. It was a welcome celebration of ultra-femininity, a return to pretty, if you will. After an age of austerity and restraint, characterized by years of military and civilian uniform, Dior’s collection enthusiastically boasted volumes of gorgeous fabrics and curvaceous silhouettes.In contrast to the restrained and clean lined look of the decade past, there was a playful and frivolous spirit in his designs that the world embraced and found comfort in.
Fast forward to 2019. After a decade of all the “moderns” from mid-century to farmhouse, an age of gray, beige and solid, minimalist silhouettes and unadorned sofas, lovers of traditional design are finally given a name. All hail the “Grandmilliennial” and House Beautiful for making it official. Traditional design is cycling back into fashion in the most wonderful way. Although for us, and our people, it has never been out of fashion.
A Note From Roxy
The year was 2006. I had just moved to New York City believing every single word of Jay-Z’s and Alicia Keys’“Empire State of Mind.” Attending Parsons The New School for Design, I immersed myself in the world of fashion, interning for an iconic designer, working the tents at Bryant Park, learning everything I could to prepare for my spectacular career in fashion. (Joke’s on me…) One particular class introduced me to the fascinating history behind one of the most important designers of the 20th century, Christian Dior. His first collection “The New Look” debuted in 1947, not long after World War II had ended. It was a welcome celebration of ultra-femininity, a return to pretty, if you will. After an age of austerity and restraint, characterized by years of military and civilian uniform, Dior’s collection enthusiastically boasted volumes of gorgeous fabrics and curvaceous silhouettes.In contrast to the restrained and clean lined look of the decade past, there was a playful and frivolous spirit in his designs that the world embraced and found comfort in.
"I've SUFFERED through the minimalist gray fad of the last few years. Thank you, Jesus, for Society Social! You are bringing back color and florals and all the things that make me happy!!" - xoxo Vickie, Society Social customer
Fast forward to 2019. After a decade of all the “moderns” from mid-century to farmhouse, an age of gray, beige and solid, minimalist silhouettes and unadorned sofas, lovers of traditional design are finally given a name. All hail the “Grandmilliennial” and House Beautiful for making it official. Traditional design is cycling back into fashion in the most wonderful way. Although for us, and our people, it has never been out of fashion.
While designing this new collection, I was so inspired by the parallel between Dior’s New Look and the current resurgence of traditional design. Goodbye monochromatic neutrals. Now more than ever we are seeing gorgeous layered spaces, a mix of prints, patterns, colors, as well as bespoke textiles and passementerie galore. What a beautiful and welcome response to years of basic catalog looks void of the aforementioned. With our 7 new designs and 1 fabulous fabric introduction, we are here to make an unapologetic stand for all things pretty, for pattern and color, for the timeless not trendy, for the feminine and floral, for tassels and tapes and scallops…. our New Look is here, Modern Feminine. Shop the collection below!
